Pumpkin Spice: Why is Fall’s Flavour So Addictive?

September 21 2023 – Dawn Chapman

three lattes including a pumpkin spice latte with a fall background
three lattes including a pumpkin spice latte with a fall background

Fall is in the air, and you know what that means – the return to all things pumpkin spice! From lattes to cookies, candles to cereals this warm and cozy flavour dominates the season. Ever wonder why we find pumpkin spice so irresistible? The answer goes deeper than you think.

A Trip Down Memory Lane

For many of us, pumpkin spice evokes feelings of nostalgia. It reminds us of Thanksgiving, sitting around the table, eating Grandma’s pumpkin pie, surrounded by loved ones. The warmth and comfort of these memories make us yearn for all things pumpkin spice as a way to recreate those cherished moments. It’s an olfactory Time Machine.

A Symphony of Scents

Pumpkin spice isn't just one flavour; it's a delightful blend of cinnamon, nutmeg, cloves and sometimes ginger and allspice. Each of these spices carries compounds that awaken our senses. When combined they create a symphony of fragrances that tempt our taste buds and leave us wanting more.

Sugar Rush

Typically, pumpkin spice treats tend to be sweet. And, as we all know, sugar triggers the brain's reward system by releasing dopamine – the feel neurotransmitter that brings pleasure and satisfaction. Pumpkin Spice = Happiness!

Autumn Hues

The psychology of colour also plays a role in our obsession. The earthy tones associated with pumpkin spice are visually appealing this time of year. In stark contrast to the bright summer palette, we welcome these fall hues designed to make us feel cozy and connected to the fall season.

Supply and Demand

When something's only available, for a few months each year it becomes much more desirable. Pumpkin spice products follow this trend, so they come with a sense of urgency, encouraging us to indulge in them before they’re gone. This “for a limited time” offering gives them more value and fuels our addiction.


In today's media driven world sharing our pumpkin spice experiences with friends and followers has become a fall tradition. This social aspect of enjoying pumpkin spice items enhances the feeling of community and excitement making us more likely to give in to the temptation.

Community Connection

Pumpkin spice is more than just a flavour; it represents a lifestyle. It symbolizes an escape from the routine, an embrace of the season and the opportunity to connect with others who also share the same enthusiasm.

In short, the allure of pumpkin spice is undeniable. So throw on your favourite fall sweater, beanie or toque and head on over to Lazy Daisy's Cafe. Our talented barista’s have a bevy of fall flavours for you to enjoy. Our Caramel Crunch Latte is a velvety masterpiece, blending the rich warmth of caramel with a subtle Skor crunch, it could easily become your new addiction. As could Daisy’s Hot Apple Cider, with its aromatic spices and steaming goodness (add a shot of whisky for the spiked version). And, of course, you need to try our masterpiece combo, the stars of this blog, the Pumpkin Spice Latte and Daisy’s Pumpkin Spice Buttermilk Biscuit!

See you soon 💛